Customer and Market Insight Manager

Customer and Market Insight Manager : Africa

Solar Appliances

Our client, a well established international solar company, is looking for an exceptional customer and market insight manager for its African operations.

Customers are typically based in deep rural areas and you will be the company’s reference point for customer, shopper and market understanding in Africa.

In addition you will actively contribute to the strategic and tactical planning process in order to optimize the competitive position of the company’s product portfolio in Africa.

This position will report directly into the Marketing Director: Africa, and will work closely with other international global innovation team members.

Main Responsibilities

• Secure knowledge and insight through various channels for trade understanding in the geographies in which the company competes
• Develop and implement an annual insight acquisition program based on the strategic priorities of the business, marketing decisions to be taken and clear understanding of existing knowledge gaps
• Manage budget for the area
• Assist in shaping marketing strategy and tactics ensuring that all market and customer understanding is fully utilized, helping brand teams to think broader and longer term
• Act as the central point of all competitor information, producing SWOT and comparative analyses of competitor approaches
• Develop and own methodology to estimate market sizes for geographies where quantitative data is not readily available in order to assess market potential and attractiveness
• Identify appropriate KPI’s to measure and monitor market place performance of the product/brand
• Ensure that the marketing department and company stays close to the market (competition, customers, shoppers and distribution partners)

Key Requirements

• A recognised Bachelor’s degree in Business plus post graduates studies would be preferred
• A demonstrated performance in the required marketing skills and competencies:

1. Significant experience in consumer goods marketing research and brand marketing
2. Extensive developing market experience
3. Clear demonstration of intellectual power and insightful thinking
4. Clear demonstration of team commitment and influencing others

• Strategic leverage of market research
• Consumer and market modelling and forecasting
• Management of market research projects
• Learning management
• Honesty and integrity
• Ability to make a team work together and communicate effectively

We are looking for that special individual who will not see this as just another job, but someone who above all else has a strong desire to improve the lives of millions of families just wanting to have a better quality of life. 

Please send your CV and contact details to Dalia Marcus at d.marcus@alexanderhughes.com.