Friday, May 16, 2014

Trade Marketing Executive

Job Title: Trade Marketing Executive 

Department: Marketing 

Reports To: Marketing Manager 

Location: Kenya 

Deadline for Application: Tuesday 20th May 2014

Summary: Our client is one of the leading manufacturing companies in Kenya and with a presence in the East African Region.

Purpose: Leading the implementation / execution of marketing plans and programs to achieve brand objectives and targets. 


Key Accountabilities 

  • Assist in developing annual marketing plans to achieve both the innovation and activation marketing objectives.
  • Executing activities that will enhance brand portfolio and growth of the market share.
  • Executing brand activities that will build brand equity through ensuring visibility, brand awareness and brand loyalty.
  • Assist in preparation and management of the brand support budget in line with the brand plans.
  • Working with agencies to develop brand advertising/communication materials for market activation.
  • Leading in actualizing the brands at the point of purchase through execution of the brand promotional plans.
  • Assist in developing, executing and monitoring the launch/re-launch plans.
  • Working closely with field sales teams to assist in execution of marketing and sales promotional activities.
  • Preparation and distribution of marketing /promotional support materials.
  • Assist in developing annual marketing plans to achieve both the innovation and activation marketing objectives.
  • Executing activities that will enhance brand portfolio and growth of the market share.
  • Executing brand activities that will build brand equity through ensuring visibility, brand awareness and brand loyalty.
  • Assist in preparation and management of the brand support budget in line with the brand plans.
  • Working with agencies to develop brand advertising/communication materials for market activation.
  • Leading in actualizing the brands at the point of purchase through execution of the brand promotional plans.
  • Assist in developing, executing and monitoring the launch/re-launch plans.
  • Working closely with field sales teams to assist in execution of marketing and sales promotional activities.
  • Preparation and distribution of marketing /promotional support materials.
  • Assist in developing annual marketing plans to achieve both the innovation and activation marketing objectives.
Education and Experience:
  • Bachelor of Commerce/Marketing.
  • 2-3 years relevant experience.
Other Skills, Competencies and Requirements
  • Market intelligence
  • Consumer understanding
  • Brand communication
  • Project Management
  • Negotiation skills
  • Presentation skills
Competencies:
  • Business Acumen/Enterprise
  • Teamwork
  • Achieving results
  • Customer Focus
  • Willingness to travel.
Kindly send your curriculum vitae in word format to therecexpert@gmail.com by 20th May 2014.