Trade Marketing Executive

Job Title: Trade Marketing Executive 

Department: Marketing 

Reports To: Marketing Manager 

Location: Kenya 

Deadline for Application: Tuesday 20th May 2014

Summary: Our client is one of the leading manufacturing companies in Kenya and with a presence in the East African Region.

Purpose: Leading the implementation / execution of marketing plans and programs to achieve brand objectives and targets. 

Key Accountabilities 

• Assist in developing annual marketing plans to achieve both the innovation and activation marketing objectives.
• Executing activities that will enhance brand portfolio and growth of the market share.
• Executing brand activities that will build brand equity through ensuring visibility, brand awareness and brand loyalty.
• Assist in preparation and management of the brand support budget in line with the brand plans.
• Working with agencies to develop brand advertising/communication materials for market activation.
• Leading in actualizing the brands at the point of purchase through execution of the brand promotional plans.
• Assist in developing, executing and monitoring the launch/re-launch plans.
• Working closely with field sales teams to assist in execution of marketing and sales promotional activities.
• Preparation and distribution of marketing /promotional support materials.
• Assist in developing annual marketing plans to achieve both the innovation and activation marketing objectives.
• Executing activities that will enhance brand portfolio and growth of the market share.
• Executing brand activities that will build brand equity through ensuring visibility, brand awareness and brand loyalty.
• Assist in preparation and management of the brand support budget in line with the brand plans.
• Working with agencies to develop brand advertising/communication materials for market activation.
• Leading in actualizing the brands at the point of purchase through execution of the brand promotional plans.
• Assist in developing, executing and monitoring the launch/re-launch plans.
• Working closely with field sales teams to assist in execution of marketing and sales promotional activities.
• Preparation and distribution of marketing /promotional support materials.
• Assist in developing annual marketing plans to achieve both the innovation and activation marketing objectives.

Education and Experience:

• Bachelor of Commerce/Marketing.
• 2-3 years relevant experience.

Other Skills, Competencies and Requirements

• Market intelligence
• Consumer understanding
• Brand communication
• Project Management
• Negotiation skills
• Presentation skills

Competencies:

• Business Acumen/Enterprise
• Teamwork
• Achieving results
• Customer Focus
• Willingness to travel.

Kindly send your curriculum vitae in word format to therecexpert@gmail.com by 20th May 2014.