Serena Hotels: E-commerce manager required

Monday, August 26, 2013

Serena Hotels: E-commerce manager required

Serena Hotels

E-Commerce Manager

About Serena Hotels

The Serena Hotels is a selection of different resorts, safari lodges and hotels that span some of the most exotic, evocative and enchanting destinations in the world.

The Serena Group comprises a collection of a few resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan). The Serena service profile guarantees complete luxury, extensive amenities and unrivalled warmth of personal attention.

We are looking to recruit a E-Commerce Manager in the Sales and Marketing Department. The ideal applicant will report to the Regional Sales & Marketing Director.

Job Description

Designing, manage and deliver Serena Hotel’s Ecommerce and Social Media Strategy; and manage Serena Hotel’s digital assets.
Revenue managing: Manage Serena Hotel’s website, GDS and OTA placements and inventory, participate in pricing strategies, and distribution channel implementations.
Creating and sourcing for content for the website; come up with tactical initiatives to help support specific products, and to target particular markets and ensure that all content reinforces Serena’s brand values.
Contributing to innovation and development of new software products to enhance efficiency in the hotel operations.
Undertaking regular competitor and market analysis and rovide analytical reports; and implement change based on the site performance to maximise conversion rates.
Responsible for the design and implementation of all online display advertising and affiliate marketing initiatives. Develop appropriate metrics and procedures to measure effectiveness of all on-line marketing activity (ROI) .
Developing and managing the SEO strategy either directly, or through an external agency, to ensure strong search engine optimization.
Working with the Marketing team to develop ecommerce marketing plans which support customer acquisition and retention through the best practise online marketing techniques.
Managing the Ecommerce team to ensure correct prioritisation of all tasks and projects.

Job Specifications

Bachelor’s degree in IT or Computer Science with a bias in Business or Marketing.
A post graduate degree in Business Administration will be an added advantage.
Proficiency in web development, database administration, systems administration and content management systems.
A competent decision-maker with the ability to develop, own and build a strategic e-commerce and social media plan.
Good working knowledge and experience of e-commerce activities implementation and online marketing channels.
Experience in the analyzing E-Commerce-related business metrics.
Excellent analytical, communication and interpersonal skills.
Strong project management skills and attention to detail.
Demonstrated skill in managing across departments in order to drive an online business as well as thorough understanding of online technologies and marketing techniques are essential.
Strong strategic mindset and result oriented.
Applicants should be detail-oriented, able to determine priorities while working in a fast-paced and dynamic environment.
Experience in any the hospitality industry will be an added advantage.