Marketing Officer

Marketing Officer

Job Code: MO/R/140320

Number Of Positions Open: 1    

Reports To: Senior Marketing Officer

Location:  Nairobi, Kenya    

Closing Date:  Open Until Filled

Summary:

Our client is a leading learning institution looking for a Marketing Officer

Main Job Purpose:

To implement marketing strategies that promotes the high visibility of the University and enhances the enrollment rate of students.

Duties & Responsibilities:

• Manage the outdoor marketing for the University by identifying ideal marketing sites. Initiate engagement with the relevant service providers and negotiate in line with our client’s requirements.
• Participate in the development of short and long-term marketing strategies to drive student enrollment.
• Prepare content for advertising in liaison with the members of faculty.
• Ensure the marketing platform is well maintained and messages remain current and relevant.
• Manage the service and product contracts for all activities/events pertaining to Marketing at the University
• Generate and maintain an annual calendar of external events on activities relating to youth e.g. Career Expo’s, Career Days etc.
• Develop display concept and ensure logistics including transport, décor, set up, teams, and marketing materials are prepared.
• Develop and maintain a databank of prospective students, schools heads, career teachers, pastors, church administrators and suppliers
• Develop display concept and ensure logistics including transport, décor, set up, teams, and marketing materials are prepared.
• Ensure communication to senior management and directors during all the external Gathering of information and details on marketing activities, trends and opportunities.
• Gather market intelligence on what competitor institutions are doing.
• Stay abreast with all current affairs regarding institutions of higher learning.

Professional Qualifications & Work Experience:

• Diploma in Marketing with 4 years relevant experience
• Bachelor’s Degree in Marketing with 2 years’ experience is an added advantage
• Good communication and interpersonal skills
• Good  writing and editing skills
• Strong negotiation and organization skills
• Ability to work under pressure and meet deadlines
• Membership of a professional body is an added advantage

How To Apply:

Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by clicking on:Marketing Officer