Group Product Manager - Consumer

Job Summary: GlaxoSmithKline is one of the world's leading research-based pharmaceutical and healthcare companies with three primary areas of business in pharmaceuticals, vaccines and consumer healthcare. 

Our success depends on creating innovative new products and making these accessible to as many people who need them as possible.

Reporting to the Marketing Director, the Group Product Manager is responsible for growing the brands' profitability through judicious use of A&P funds in East Africa and the Island. (Madagascar, Mauritius, Seychelles)

Key Responsibilities

• Developing long and short term category strategies for multiple East African markets including the islands.
• Developing annual marketing plans and brand effort priorities.
• Managing brand communication i.e. creative development and media (briefing, selection and evaluation)
• Identifying new opportunities for growth in relation to new products, segments, geographies etc
• Managing of advertising and promotions budgets and brand P&L accounts to achieve growth in a competitive environment.
• Providing timely and adequate feedback to finance team on A&P spends.
• Managing contingency A&P funds in response to changes in product demand to ensure brand profitability
• Leading extended brand team comprising agencies and cross-functional team to realise brand initiatives.
• Developing pricing strategies for multiple markets
• Forecasting for product demand
• Identifying opportunities for cost reduction to increase profitability
• Designing consumer and trade promotions and support materials.
• Managing consumer, trade and product research (briefing, proposal evaluation and insight generation)

Qualifications

• MBA in Marketing and Bachelor’s degree in Commerce or manufacturing related field.
• At least 3 years brand management experience; marketing experience with drinks or nutritional products will be an added advantage
• Experience with other markets in the region
• Project Management experience
• Ability to work well under intense pressure
• Able to generate well written and comprehensive proposals
• Good interpersonal skills
• Excellent written and verbal communication skills.
• Analytical mind, good attention to detail, financial and problem solving skills

How to apply: 

Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Tuesday 25th February, 2014.

Adept Systems

Management Consultants

P O Box 6416, Nairobi, GPO 00100

Email: recruit@adeptsystems.co.ke

Only short listed candidates will be contacted! 

Please note that we do not charge fees for receiving or processing job applications.