Friday, March 21, 2014

Marketing Officer

Marketing Officer

Job Code: MO/R/140320
Number Of Positions Open: 1    
Reports To: Senior Marketing Officer
Location:  Nairobi, Kenya    
Closing Date:  Open Until Filled


Our client is a leading learning institution looking for a Marketing Officer

Main Job Purpose:

To implement marketing strategies that promotes the high visibility of the University and enhances the enrollment rate of students.

Duties & Responsibilities:
  • Manage the outdoor marketing for the University by identifying ideal marketing sites. Initiate engagement with the relevant service providers and negotiate in line with our client’s requirements.
  • Participate in the development of short and long-term marketing strategies to drive student enrollment.
  • Prepare content for advertising in liaison with the members of faculty.
  • Ensure the marketing platform is well maintained and messages remain current and relevant.
  • Manage the service and product contracts for all activities/events pertaining to Marketing at the University
  • Generate and maintain an annual calendar of external events on activities relating to youth e.g. Career Expo’s, Career Days etc.
  • Develop display concept and ensure logistics including transport, décor, set up, teams, and marketing materials are prepared.
  • Develop and maintain a databank of prospective students, schools heads, career teachers, pastors, church administrators and suppliers
  • Develop display concept and ensure logistics including transport, décor, set up, teams, and marketing materials are prepared.
  • Ensure communication to senior management and directors during all the external Gathering of information and details on marketing activities, trends and opportunities.
  • Gather market intelligence on what competitor institutions are doing.
  • Stay abreast with all current affairs regarding institutions of higher learning.
Professional Qualifications & Work Experience:
  • Diploma in Marketing with 4 years relevant experience
  • Bachelor’s Degree in Marketing with 2 years’ experience is an added advantage
  • Good communication and interpersonal skills
  • Good  writing and editing skills
  • Strong negotiation and organization skills
  • Ability to work under pressure and meet deadlines
  • Membership of a professional body is an added advantage
How To Apply:

Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by clicking on:Marketing Officer